We're partnering with KREA

Digital design tools are becoming a larger part of the design process, shaping how we define problems, test scenarios, and make decisions. Rather than simply adopting these tools, we are engaging with this shift and working directly with KREA across early-stage conceptual design and live projects to shape how their platform develops around the needs of our design studio, and the broader industry.

"Innovation has to happen in open partnerships, and responsible adoption means the human side has to stay central," says Eliana Nigro, Head of Digital Adoption. "That takes more than a subscription. It takes a partner who genuinely wants to understand how we work."

The collaboration is also designed to reinforce creativity through open, ongoing dialogue with clients. By bringing AI into early-stage visual exploration and scenario testing as a shared working surface, we can communicate intent, options, and trade-offs with clients sooner - turning presentations into conversations.

The collaboration was developed through a pilot supported by KREA's Co-Founder and CTO, Diego Rodriguez.

"Working with Henning-Larsen — a studio that brings creative ambition with a willingness to challenge how these tools work and evolve — is invaluable. This partnership makes us better at what we do: building the most powerful generative tools possible, and ensuring Krea tooling stays above the high bar that architects are known for," says Diego Rodriguez, Co-Founder and CTO, KREA.

The agreement includes data security assurances, copyright protection for AI-generated imagery, and EU AI Act compliance where applicable.