The list of recommendations are collected in a report titled "Danmark i verden – verden i Danmark" (Denmark in the world – the world within Denmark). The report concludes that broad public support is decisive. All Danes should work as ambassadors for Denmark.
The Marketing Panel recommends that the marketing of Denmark is based on the strengths of the country, that is:
-The cohesion of Denmark as the framework for a safe, balanced life
-The diversity of Denmark as the basis for innovation
-Denmark as a green pioneer country
The Marketing Panel was established in 2009 as part of the Governmental Action Plan for the Global Marketing of Denmark 2007-2010. The idea is that the recommendations of the Panel will form the foundation of new political decisions on the future marketing of Denmark.